In an ever-changing world where milder, more affordable, and overall easier to handle, multifunctional products take the reign at consumers, it is crucial to have a closer look at these factors on an ingredient level as well. Talking about gentler or sulfate-free benefits for cleansing and hair care products, a wide variety of options to choose from is available. Yet, not all these options might meet the desire for easy handling and affordability while matching the performance of classical and well-known systems, such as Sodium Lauryl Sufate (SLS) and others. Enter Hostapon SLB, a unique ratio blend of Sodium Lauroyl Isethionate and Coco-Betaine. This surfactant combination is not only sulfate- and preservative-free, yet it also enables formulators to design cold-processable formulations while matching the foam profile of SLS and being easy to thicken. This results in closing a performance gap sometimes happening when using more advanced technologies.

Discover how Hostapon SLB and other Clariant solutions, such as sugar-based Glucotain surfactants, can be your choice for beauty and innovation in the next generation of personal care cleansing products and get inspired to find it and other solutions for your personal care need. Alongside several formulation ideas to spark your creativity this talk will also introduce Clariant’s new selector tool for mild surfactants, Clarify, to easily find the right solution for each personal care requirement and performance benefit.